Hasbro Returns to San Diego Comic-Con

Hasbro has revealed its lineup for this year’s San Diego Comic-Con International. Brands to appear include Transformers, Dungeons & Dragons, Magic: The Gathering, G.I. Joe and Beyblade, along with products based on collaboration brands, Star Wars and Marvel from The Walt Disney Company.

This year, the Hasbro booth design has been updated to better engage fans and create a more immersive space. The Hasbro Pulse Toy Store is back, and this year’s design includes a second story for live interviews. Designer Tom Whalen has tied the booth together by giving it a fresh new appearance, with each brand rendered in his iconic style.“We are thrilled to return to 2024 San Diego Comic-Con with an evolved booth design and even more exhilarating experiences for our fans,” says Tim Kilpin, president, toys, board games, licensing and entertainment, Hasbro. “This year, we are particularly excited to celebrate our upcoming film, ‘Transformers One,’ and bring an immersive and interactive showcase that will truly spotlight the creativity and innovation behind our iconic brands. We can’t wait to reveal fan-favorite products from Beyblade, Transformers, G.I. Joe and more to create countless unforgettable memories alongside our dedicated fanbase.”