

Hasbro created the line under license from rights management company Sunrights in collaboration with Tomy Company.
The all-new series takes place in the town of East City, where the newest toy, B-Daman, has become all the rage. The series follows Riki Ryugaski who, after attending his first B-Daman tournament, develops a strong interest in the toy and decides to seek out a secret B-Daman tournament that only a select few can participate in.
The new interactive B-Daman toys from Hasbro allow kids to participate in their own tournaments, choosing among different figures and fighting styles in marble-based battles.
Players can also connect the physical figures with a digital experience by scanning any figure via the “B-Daman” app (available now for Android and Apple devices).
The initial product line, available
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