Hasbro Releases B-Daman Toys

Hasbro has released a new toy line to accompany the debut of the new animated series “B-Daman Crossfire.”

April 6, 2018

Hasbro created the line under license from rights management company Sunrights in collaboration with Tomy Company.

The all-new series takes place in the town of East City, where the newest toy, B-Daman, has become all the rage. The series follows Riki Ryugaski who, after attending his first B-Daman tournament, develops a strong interest in the toy and decides to seek out a secret B-Daman tournament that only a select few can participate in.

The new interactive B-Daman toys from Hasbro allow kids to participate in their own tournaments, choosing among different figures and fighting styles in marble-based battles.

Players can also connect the physical figures with a digital experience by scanning any figure via the “B-Daman” app (available now for Android and Apple devices).

The initial product line, available

now in the U.S., includes a range of figures and accessories as well as several themed arenas.