Hasbro Plans My Little Pony Plush


Hasbro has partnered with Aurora World for a new line of My Little Pony plush in the U.S. and Canada.

Aurora World is planning a collection of 18 different styles, which will include ponies that come with their own carrying bag as well as stand-alone plush ponies.

"Aurora is committed to making the My Little Pony brand relevant to today's soft toy consumer," says Lynda Connell, director of toy and game licensing, Hasbro. "Aurora's new plush ponies make a great gift and companion. It's a fun way for friends to show each other the magic of friendship."

Aurora World and Hasbro also teamed up in 2012 to introduce a new line of Raggedy Ann and Raggedy Andy dolls to the specialty market.

"We are thrilled to work with Hasbro again and just as excited to introduce our My Little Pony plush toys to multi-generational fans and collectors. The line is designed to appeal to all ages that embrace the My Little Pony brand," says Michael Kessler, senior vice president of sales and marketing, Aurora.