Hasbro Picks Up Saban’s Assets

“‘Power Rangers’ is an iconic brand built on a heritage of great storytelling and merchandising with tremendous upside potential when fully executed across Hasbro’s Brand Blueprint,” says Brian Goldner, chairman and chief executive officer, Hasbro. “Shortly after entering into our licensing arrangement, it became clear that now was the time to begin investing in unlocking ‘Power Rangers’’ full potential. We see significant opportunity for ‘Power Rangers’ across our entire Brand Blueprint, including toys and games, consumer products, digital gaming and entertainment, as well as geographically throughout our global retail footprint. We couldn’t be more pleased that Haim Saban will continue in a consulting role to further guide our development of this valuable property for the next generation of ‘Power Rangers’ fans.”

Moving forward, Hasbro will

“25 years after launching ‘Power Rangers,’ I believe the future for this brand has never been greater,” says Haim Saban, founder, Saban Brands. “Hasbro’s leadership in innovation, storytelling and brand stewardship make it the perfect company to further develop the global reach and appeal of the ‘Power Rangers’ property. I look forward to working with Brian and the team in the years to come.”

In February, Saban Brands appointed Hasbro to serve as the global master toy licensee for its “Power Rangers” brand, excluding Japan and select Asian markets.