“‘Monopoly’ has been helping millions of friends and families create memorable moments around the world for 85 years, and we’re thrilled that so many people are excited to celebrate this momentous occasion with us,” says Casey Collins, general manager and senior vice president, entertainment and licensing, Hasbro. “Throughout the brand’s evolution across a variety of platforms and formats, the gameplay and iconography of the classic ‘Monopoly’ game has remained unchanged, making it a timeless classic sure to be enjoyed by future generations. The support and collaboration of our licensees has been incredible, and we are humbled by the creativity and enthusiasm they have expressed for this important milestone. The 85th anniversary program illustrates the true potential of an iconic brand like Monopoly, which can translate into a variety of categories. We’re excited to be able to reach consumers in new, powerful ways with this amazing licensing program.”
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.