Hasbro Passes ‘Go’ on Monopoly’s 85th Anniversary

Hasbro is celebrating the 85th anniversary of “Monopoly” with a new consumer products program.
License Global

February 20, 2020

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Hasbro is celebrating the 85th anniversary of “Monopoly” with a new consumer products program.  The diverse set of licensees will offer consumers a range of limited-edition products. The initial wave of licensed products includes Swarovski crystal adorned game board, apparel and shoes for men, women and children, limited-edition art, winter sports gear and collectible toys. 

“‘Monopoly’ has been helping millions of friends and families create memorable moments around the world for 85 years, and we’re thrilled that so many people are excited to celebrate this momentous occasion with us,” says Casey Collins, general manager and senior vice president, entertainment and licensing, Hasbro. “Throughout the brand’s evolution across a variety of platforms and formats, the gameplay and iconography of the classic ‘Monopoly’ game has remained unchanged, making it a timeless classic sure to be enjoyed by future generations. The support and collaboration of our licensees has been incredible, and we are humbled by the creativity and enthusiasm they have expressed for this important milestone. The 85th anniversary program illustrates the true potential of an iconic brand like Monopoly, which can translate into a variety of categories. We’re excited to be able to reach consumers in new, powerful ways with this amazing licensing program.” 

Fashion

brand Kule will launch a Hasbro capsule collection for women, men and kids featuring Monopoly designs launching in time for holiday 2020. Stubbs and Wootton will give their handmade velvet smoking slippers a Monopoly treatment with six original designs set to launch on Feb. 28. TOMS will launch a limited-edition footwear capsule collection for women, men and kids. The collection will feature designs inspired by game pieces and squares on the “Monopoly” board. Other licensees include Winning Solutions, Marmalade Game Studio, Gilson Snow, Spin Master, Montegrappa and Round 2. Additional licensees will be announced throughout the year. 

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