Hasbro Names VP Global Licensed Consumer Products

Jess Richardson promoted to vice president, global licensed consumer products – toy and games at Hasbro.
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License Global

August 4, 2021


Hasbro has announced that Jess Richardson was promoted to vice president, global licensed consumer products – toy and games. 

Richardson will lead a newly-created global team to continue to mine the full Hasbro IP portfolio to accelerate Hasbro’s brand portfolio on a global scale in the toy, sporting goods and game categories. 

“The work that Jess has led on Tonka, Micro Machines, Lite Brite, Spirograph, Nerf Sports and Monopoly game expansion has been instrumental to our success this year,” says Casey Collins, senior vice president and general manager, global consumer products, Hasbro.  “I am confident that Jess will continue to build on this success in this new position as he leads the development and execution of strategic plans for the toy and games super categories business across all regions.” 

Richardson will transition from his current position as senior director category licensing, North America, hardlines, into his new role in late August.  A search for his successor is actively


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