Jess Richardson promoted to vice president, global licensed consumer products – toy and games at Hasbro.

License Global

August 4, 2021

1 Min Read
hasbrooo_3.png

Hasbro has announced that Jess Richardson was promoted to vice president, global licensed consumer products – toy and games. 

Richardson will lead a newly-created global team to continue to mine the full Hasbro IP portfolio to accelerate Hasbro’s brand portfolio on a global scale in the toy, sporting goods and game categories. 

“The work that Jess has led on Tonka, Micro Machines, Lite Brite, Spirograph, Nerf Sports and Monopoly game expansion has been instrumental to our success this year,” says Casey Collins, senior vice president and general manager, global consumer products, Hasbro.  “I am confident that Jess will continue to build on this success in this new position as he leads the development and execution of strategic plans for the toy and games super categories business across all regions.” 

Richardson will transition from his current position as senior director category licensing, North America, hardlines, into his new role in late August.  A search for his successor is actively underway.

Read more about:

Hasbro

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like