Hasbro Names Casey Collins President, Global Licensed Consumer Products and Partnerships/Alliances

Hasbro has announced the promotion of Casey Collins as president, global licensed consumer products (LCP) and partnerships/alliances, effective immediately. In his elevated position, Collins will focus on managing Hasbro’s key, high-level strategic partnerships, such as with Frito-Lay, LEGO, McDonald’s, Mattel, MINISO, NBCUniversal, Netflix, Nestlé, Paramount Global, Reebok, The Walt Disney Company and WarnerMedia, while continuing to oversee the company’s global LCP business. 

Hasbro is focusing on being the partner of choice for the top licensors and retailers around the world to help drive the company’s mutual businesses across key categories and ultimately deliver new and innovative products and experiences for fans and families everywhere. Through Collins’ expanded leadership role, Hasbro aims to successfully drive that vision forward for its vast portfolio of 1900+ brands through strategic licensing and partnership opportunities. 

License Global sat down with Collins at Brand Licensing Europe last year to learn more about toy trends.