Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
The global initiative features playtime tips, mindfulness activities and more resources developed for parents by parents.
April 1, 2020
Hasbro has announced the launch of Bring Home the Fun, a global initiative created to further provide parents and caregivers resources to help keep kids occupied and engaged during this extended time at home and indoors.
Beginning today, parents and caregivers can visit BringHometheFun.com to explore family-focused resources, including tips for family playtime, activity challenges to keep kids occupied, ideas for using games and toys to stimulate kids’ brains and suggestions on how to cope with increased emotional stress. Featured crafts include using Play-Doh compounds, trick-shot challenges that get kids up and active with NERF blasters, entertaining content including “Transformers,” “Power Rangers,” “My Little Pony” and more.
“We’ve been incredibly inspired and heartened to see that so many of our brands, such as Play-Doh, Monopoly and NERF, are providing relief and comfort to both parents and children adjusting to the new normal of extended time at home,” says Eric Nyman, chief consumer officer, Hasbro. “Many of us are parents, grandparents and caregivers ourselves, and we hope Bring Home the Fun will help families and friends around the world, and create moments of joy, laughter, and play in a time when we need connection more than ever.”
In addition to play-based tips and tools, BringHometheFun.com will feature resources to help children and families cope with stress that might be heightened among kids at this time. Featured content will include mindfulness videos, project and activity guides for parents and their children and parenting articles for those looking to instill gratitude and purpose in their children.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
The London Studio Appoints New Licensing ManagerFeb 27, 2024
French Connection Teams with Concept OneFeb 27, 2024
Thomas & Friends Holiday Movie, New Netflix Series AnnouncedFeb 27, 2024
Legends of Learning, Rovio Launch ‘Angry Birds’-Themed Educational GamesFeb 27, 2024