Hasbro Launches Toybox Initiative

Hasbro has launched Toybox Tools, a free online resource to help caregivers and educators make playtime fun for children with developmental disabilities.

April 6, 2018

Hasbro Launches Toybox Initiative

With guidance provided by The Autism Project, which has a long-standing philanthropic relationship with the Hasbro Children’s Fund, ToyBox Tools provides a series of instructional videos, printed instructions, playmats and more for several classic Hasbro brands. These supportive tools will serve as a free, online resource for parents, caretakers and educators to make play easier and more accessible for children who need support.

“With ToyBox Tools, we’re now able to provide families and educators, for the first time ever, with resources that are designed to help children find success and independence through play,” says Karen Davis, senior vice president, global philanthropy and social impact, Hasbro. “By collaborating with The Autism Project, we received expertise and guidance rooted in evidence-based and emerging best practices to ensure

the program’s resources are appropriate and beneficial to children who use them.”

Among the Hasbro brands included at launch are Mr. Potato Head, Play-Doh Dr. Drill ‘n Fill and Trouble.

“Play isn’t always accessible out of the box for children with a developmental disability, which is something Hasbro was able to recognize and work toward finding a solution,” says Joanne Quinn, executive director, The Autism Project, part of Gateway Healthcare. “We are thrilled to team up with Hasbro to offer this original and free resource to parents, caretakers and educators in an effort to unlock the power of play and make it enjoyable for children at their own pace.”

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