Hasbro Launches Nerf Girls’ Line


Hasbro has launched the new Nerf Rebelle line, a sports action brand designed just for girls.

The new line features classic Nerf play patterns tailored to young girls with bright colors, funky designs (e.g., a “Heartbreaker” bow) and an online gaming component.

Among the initial products in the new line are a bow, crossbows, mini blasters and foam darts.

The Nerf Rebelle website features three mini-games where girls can complete missions with digital versions of the Rebelle toys and share their progress with friends.