Hasbro has partnered with interior design company Houzz to give the classic murder-mystery board game “Clue” a makeover.
The partnership will see Houzz highlight interior designs that fans can vote for to be used for the next iteration of the famous rooms in “Clue.” Hasbro’s partnership comes during the 70th anniversary of the “Clue” game. The deal with Houzz marks the first time that fans will have a direct impact on the visual imagery used in “Clue.”
“The room design helps tell the story of ‘Clue’ through visual imagery,” says Christopher Nelson, senior game and product designer, Hasbro. “Whichever design voters choose will serve as a thoughtful new backdrop against which the game’s always-intriguing events will unfold. For example, the original hall had a broken statue. This element suggests that a struggle may have occurred, and ties the murder mystery to the game board. Elements like this are hidden through the art.”
Hasbro has spent recent months developing new ways to connect “Clue” with new audiences. Recently, the company announced it was building entertainment centers across the U.S. inspired by properties such as “Clue.”
Voting for the competition ends on Sept. 9. To vote, visit the Houzz website.
