Sponsored By

Hasbro Helps the Fight Against COVID-19

The toy giant is using its resources to make a difference and stop the spread of COVID-19.

License Global

April 23, 2020

2 Min Read

As the world continues to cope with COVID-19, companies all across the globe are showing the world they care by providing their resources to aid in the crisis. Hasbro is one of them, having recently unleashed new global response efforts to help all of those impacted by the pandemic.

“Hasbro is dedicated to making a difference by using our resources, expertise and brands to improve the lives of children and their families around the world during this difficult time,” says Julie Duffy, senior vice president global communications, Hasbro. “We just announced plans to work together with our partner factory, Cartamundi, based in East Longmeadow, Mass., to produce 50,000 face shields per week for frontline medical workers. This much-needed personal protective equipment will be donated to local hospitals in Massachusetts and Rhode Island.”

In addition to producing and providing PPE to frontline workers, Hasbro has launched Bring Home the Fun, a global initiative created to provide parents and caregivers resources to help keep kids occupied and engaged during their extended time at home and indoors. The company has also donated thousands of toys and games to low income communities to continue to inspire creativity and fun within vulnerable children during the COVID-19 pandemic.

In addition, Hasbro is the presenting sponsor of the Design for Change #DoGoodFromHome Challenge, inspiring youth to connect through kindness, using their compassion and creativity to do acts of good from home. For every act of kindness using #DoGoodFromHome, Hasbro will donate up to 25,000 toys and games to children of COVID-19 essential workers. It is also donating toys to children in partner hospitals who are experiencing medical isolation.

The company is also providing financial support to philanthropic initiatives that aim to bring relief to children and their families worldwide. It has partnered with Save the Children and No Kid Hungry in their efforts to address the urgent needs of children, including providing nutritious meals and distributing books and learning resources to children and families most in need. 

Its Wizards of the Coast brand is supporting the American Red Cross and donating product to Operation Gratitude and the USS Comfort. In partnership with Take This, Wizards is addressing social isolation among gamers and creating content to help deal with anxiety and mental health issues.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like