Hasbro Gallops Ahead with New My Little Pony Line

My Little Pony gets an animation update with new series “My Little Pony: Pony Life” and a new product line.
License Global

November 13, 2019


Hasbro revealed new additions to its “My Little Pony” franchise with a series and product line set to debut next year.

The animated series “My Little Pony: Pony Life” will be produced by Hasbro’s Allspark Animation and will launch in 2020, with a product line inspired by the series available via select retailers this winter.  

“Our magical ‘My Little Pony’ makeover is inspired by our fans who are looking for more ways to experience their favorite characters from the ‘My Little Pony’ world,” says Samantha Lomow, president, Hasbro Entertainment Brands. “We are also bringing the magic to life with all-new ways to play, so our fans can experience the magic through engaging new products. We hope fans of all ages will enjoy exploring a fun new side of friendship and all the new story ‘My Little Pony: Pony Life’ has to offer as we gear up for the launch of the all new ‘My Little Pony’ movie from Paramount on Sept. 24, 2021.”  

Amazon was among the first to debut select new products on Nov. 13.  Additional

“My Little Pony: Pony Life” product will start hitting shelves at select retailers in December. Toys ‘R’ Us will be the exclusive destination for the ‘My Little Pony’ Magic Potion line in Canada in 2020. The new product collection includes the following:

  • My Little Pony Magical Mane Rarity Figure: 

    6.5-inch figure with hair-styling accessories, a growing tail and color-changing mane; 

    • My Little Pony Potion Ponies: 

      3-inch figure with a comb and surprise accessories in a potion-themed pack; and

      • Fluttershy, Twilight Sparkle, Applejack, Pinkie Pie, Trixie Lulamoon and Potion Nova characters.

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