During Hasbro’s Investor Event, the global play and entertainment company and Epic Games announced a five-year extended contract, which expands their “Fortnite” product licensing deal beyond outdoor play products and tabletop games into item expressions such as collectible action figures, vehicles and role-play gear.
The newly announced agreement extends a successful two-year deal brokered by IMG between Hasbro and Epic Games wherein Hasbro was granted license to integrate “Fortnite” into its NERF and Monopoly products. Now, with the growing partnership, Hasbro is bringing new products as well as in-game experiences to “Fortnite” fans of all ages, first with the recent in-game debut of G.I. Joe character, Snake Eyes. Coinciding with the in-game integration of this character, Hasbro released a “Fortnite” x G.I. Joe Collab Snake Eyes: Zero Point Edition figure available exclusively on Hasbro Pulse for fans aged 16 and older in the U.S. and Canada.
“Hasbro’s expertise in the realm of collectible figure and role-play segments has yielded incredibly positive results for our long roster of entertainment-based action brands,” says Adam Biehl, senior vice president and general manager, Hasbro. “We’ve had tremendous success collaborating with Epic Games and the ‘Fortnite’ brand over the past few years, and this expanded product licensing partnership allows us to deliver an amazing lineup of ‘Fortnite’-inspired toys and collector items that we’re confident fans will be excited to experience.”
New Hasbro-licensed “Fortnite” products are on track to launch in fall 2021.