The newly announced agreement extends a successful two-year deal brokered by IMG between Hasbro and Epic Games wherein Hasbro was granted license to integrate “Fortnite” into its NERF and Monopoly products. Now, with the growing partnership, Hasbro is bringing new products as well as in-game experiences to “Fortnite” fans of all ages, first with the recent
in-game debut of G.I. Joe character, Snake Eyes
. Coinciding with the in-game integration of this character, Hasbro released a “Fortnite” x G.I. Joe Collab Snake Eyes: Zero Point Edition figure available exclusively on Hasbro Pulse for fans aged 16 and older in the U.S. and Canada.
“Hasbro’s expertise in the realm of collectible
New Hasbro-licensed “Fortnite” products are on track to launch in fall 2021.
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