Hasbro will acquire eOne, owner of “Peppa Pig” and “PJ Masks”, through the deal.

License Global

December 31, 2019

1 Min Read

Hasbro and Entertainment One have finalized an agreement under which Hasbro will acquire eOne for approximately $3.8 billion.

The all-cash deal was unveiled earlier this year. Hasbro disclosed the closing would pay off $700,000 in eOne debt as part of the transaction. As of a recent earnings report from March, eOne has roughly $450 million in debt on its books.

“The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling, which will now include Hasbro’s IP,” says Brian Goldner, chairman and chief executive officer, Hasbro. “In addition, Hasbro will leverage eOne’s immersive entertainment capabilities to bring our portfolio of brands that have appeal to gamers, fans and families to all screens globally and realize full franchise economics across our blueprint strategy for shareholders. We are excited to welcome eOne’s talented employees from around the world into the Hasbro family.”

The acquisition aims to boost Hasbro IP including My Little Pony, Transformers and Monopoly. Hasbro’s deal now adds eOne properties such as “Peppa Pig” and “PJ Masks” to its portfolio.

“By combining two profitable and financially disciplined companies we expect to unlock value in the short- and long-term for our stakeholders,” adds Deborah Thomas, chief financial officer, Hasbro. “eOne’s brands and TV and film expertise, together with Hasbro’s brands, toy and game innovation and licensing capabilities, positions us to more quickly drive revenue and profit over the medium-term.”

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License Global

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