Hasbro has released a new app, titled “Play-Doh Touch” as well as a “Play-Doh Touch” Shape to Life Studio set exclusively at Apple Stores around the world.

The app, available for iPhone and iPad, can be paired with the new product and allows users an interactive, physical and digital play experience that brings Play-Doh creations to life in a virtual Play-Doh world.

The “Play-Doh Touch” app is now available in the App Store and the Shape to Life Studio set is now available on Apple.com and at Apple locations. Early next year, the app and set will be available on other platforms and at additional retailers.