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Hasbro Crowdfunds Full-Sized Cookie Monster Replica

Hasbro Crowdfunds Full-Sized Cookie Monster Replica
A full-sized Cooke Monster collectible could debut in 2020 if it gets enough fan support.

Hasbro has announced a new Pulse HasLab project for a full-sized, poseable replica of the Cookie Monster from "Sesame Street."

The poseable full-body replica armature would stand 38-inches tall. It would also come complete with premium retro packaging, two original artwork lithographs and a certificate of authenticity.

HasLab is Hasbro's crowdsourcing initiative, which is designed to give fans the chance to buy unique products. If enough fans support the project, the Cookie Monster replica will go into production in 2020 and be available for purchase for $299.99.

"The success of our first HasLab project in 2018 exceeded expectations, and we are excited to embark on a new project targeting a diverse fan community with the iconic ‘Sesame Street’ brand," says Tyla Bucher, vice president, global brand strategy and e-commerce marketing, Hasbro. "To be able to own their very own version of a character has been a wish of ‘Sesame Street’ fans for years, and we're delighted to put the opportunity into their hands for the first time."

Hasbro's project arrives during “Sesame Street's” 50th anniversary. The milestone has already been celebrated with a variety of licensing deals for the brand.

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