A full-sized Cooke Monster collectible could debut in 2020 if it gets enough fan support.

License Global

July 12, 2019

1 Min Read

Hasbro has announced a new Pulse HasLab project for a full-sized, poseable replica of the Cookie Monster from "Sesame Street."

The poseable full-body replica armature would stand 38-inches tall. It would also come complete with premium retro packaging, two original artwork lithographs and a certificate of authenticity.

HasLab is Hasbro's crowdsourcing initiative, which is designed to give fans the chance to buy unique products. If enough fans support the project, the Cookie Monster replica will go into production in 2020 and be available for purchase for $299.99.

"The success of our first HasLab project in 2018 exceeded expectations, and we are excited to embark on a new project targeting a diverse fan community with the iconic ‘Sesame Street’ brand," says Tyla Bucher, vice president, global brand strategy and e-commerce marketing, Hasbro. "To be able to own their very own version of a character has been a wish of ‘Sesame Street’ fans for years, and we're delighted to put the opportunity into their hands for the first time."

Hasbro's project arrives during “Sesame Street's” 50th anniversary. The milestone has already been celebrated with a variety of licensing deals for the brand.

Read more about:

HasbroSesame Street

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like