Hasbro has announced the creation of a new global purpose organization to further activate and accelerate the company’s ongoing efforts to make the world a better place for all children and families.

The new team integrates key strategic functions across the global organization including global government relations, global communications, corporate social responsibility, sustainability, ethical sourcing, philanthropy and Social Impact.

Kathrin Belliveau has been appointed chief purpose officer for the new team. In the role, Belliveau will report to Hasbro’s chairman and chief executive officer, Brian Goldner.

“Hasbro has a proud legacy as a responsible corporate citizen and the extraordinary events of the past year have reinforced the importance of putting our purpose and values at the center of all that we do,” says Brian Goldner, chairman and chief executive officer, Hasbro. “As global play and entertainment company, we have an opportunity, as well as a responsibility, to use our business as a force for good and convener of progress. I am confident that Kathrin’s appointment to Chief Purpose Officer and the creation of the new Global Purpose Organization will allow us to harness the full power of our efforts and have an even greater positive impact on the world.”

Belliveau joined Hasbro in 1997 as an attorney supporting corporate, brand, licensing, global operations and commercial legal matters. To date, she has held a series of leadership roles including the establishment of Hasbro’s global government relations practice and the development of Hasbro’s ethical sourcing and product safety programs.

Belliveau has also been instrumental in the creation of Hasbro’s CSR function, leading the evolution of the company’s CSR and ESG strategy and priorities in response to the rapidly-changing environment and needs of stakeholders around the world.

“Rapidly evolving global, environmental, and social issues have highlighted the importance of corporate purpose now more than ever,” says Belliveau. “I’m excited to work with Brian, our senior leadership team and our talented teams across the globe as we create a new organization to further embed purpose into everything we do and positively impact the world for years to come.”