Hasbro Completes eOne Purchase, Boosts Licensing Revenue

Hasbro has completed its $3.8 billion acquisition of eOne and is enjoying a revenue increase thanks to licensing deals for “Frozen 2” and “Star Wars.”
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License Global

February 11, 2020


Hasbro’s 3.8 billion acquisition of entertainment studio eOne is complete, according to

Media Play News.

Hasbro previously announced the closing of the eOne deal in October 2019.

“The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling, which will now include Hasbro’s IP,” says Brian Goldner, chairman and chief executive officer, Hasbro. “In addition, Hasbro will leverage eOne’s immersive entertainment capabilities to bring our portfolio of brands that have appeal to gamers, fans and families to all screens globally and realize full franchise economics across our blueprint strategy for shareholders. We are excited to welcome eOne’s talented employees from around the world into the Hasbro family.”

Hasbro’s fourth quarter and full year for 2019 did not include results from eOne, however the company did see a jump in its earnings due primarily

to its licensing deals.

According to

The Hollywood Reporter

, the toy giant reported better-than-expected earnings for its fourth quarter, with revenues increasing three percent thanks to licensing deals for the “Frozen 2” and “Star Wars” brands.

"In terms of Disney, we've had a very strong year together and a very successful partnership that continues in 2019 and into 2020,” Goldner told analysts. “We continue to engage with them, and while we take nothing for granted, we believe we will continue to be a partner of choice across these properties."

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