Hasbro Brings Top Brands to Comic-Con

NORTH AMERICA–Hasbro will return to Comic-Con, which continues through Sunday, with a raft of fan experiences inspired by Transformers, My Little Pony, Magic: The Gathering and many more.

April 6, 2018

Hasbro Brings Top Brands to Comic-Con

The toy company will also unveil a slate of new merchandise for

Star Wars

and Marvel



First, Hasbro will offer several experiences surrounding characters from the Marvel universe. On Saturday, Hasbro and Marvel will detail the toy company’s Marvel Legends lineup as well as provide a sneak peek at upcoming Marvel action figures. Hasbro will also host a number of Marvel autograph sessions at its booth.

The toy company will also highlight its

Star Wars

initiatives with an in-depth look at its latest action figure offerings and product reveals. At the Hasbro booth, attendees will be able to participate in daily lightsaber training, a

Star Wars

costume showcase and poster giveaways.

Next, Hasbro will host a slate of My Little Pony booth activities including giveaways, nail art demos featuring China Glaze’s new My Little Pony nail polish collection, autograph signings, a live drawing session and

more. Other initiatives for My Little Pony include an 8-foot-tall statue of Songbird Serenade as well as the chance to get “ponified” at “Ponification Stations,” where make-up artists will apply cutie marks and “ponified” hair and nails.

Meanwhile, Magic: The Gathering fans will be able to participate in a series of autograph sessions with game designers and artists as well as purchase the brand’s Comic-Con exclusive 2017 Planeswalker pack. There will also be a one-man panel featuring head designer Mark Rosewater, during which he will re-create his popular blog about the game, titled “Blogatog.”

Hasbro also hosted a


panel on Thursday, July 20, that provided an exclusive glimpse of the latest toys from the Transformers: Generations Power of the Primes product line as well as the

Transformers: The Last Knight

film line. Members of the


team also hosted a Q&A session.

Additionally, a variety of other Hasbro brands–such as Hanazuki, G.I. Joe and Wizards of the Coast–will be showcased throughout the convention with product exclusives, panels, signings, cosplay and sneak peeks at upcoming entertainment.

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