The multi-pronged promotion across merchandising/retail, digital and social media will run through the end of this year and will feature popular games combined with classic candies including Juicy Drop, Baby Bottle Pop and Jumbo Push Pop.
Elements of the campaign include:
Retail initiatives will feature a strong in-store presence including shippers with Hasbro game graphics and $3 off any one Hasbro game coupons as well as family prize opportunities sponsored by Topps including chances to win a Carnival cruise or one of 100 Hasbro games and Bazooka Candy prize packs.
Candymania.com, Bazooka Candy Brands’ site, will be rebranded to feature Hasbro game themes showcasing the joint promotion. The website will also host an interactive online promotion sponsored by Topps featuring an instant-win game where fans can play for a chance to win game and candy prize packs, which
There will also be cross promotions on both Bazooka Candy Brands’ and Hasbro’s social media platforms.
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