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Hasbro Announces New Int’l Collabs

Hasbro is showcasing its portfolio of global franchises at Licensing Expo this week including Transformers, My Little Pony, Nerf, Monopoly and Jem And The Holograms.

April 6, 2018

3 Min Read

Hasbro is showcasing its portfolio of global franchises at Licensing Expo this week including Transformers, My Little Pony, Nerf, Monopoly and Jem And The Holograms.

“Hasbro has evolved into a rich portfolio of diverse and highly progressive segments connected by one common goal: the activation of our franchises across every possible medium,” says Simon Waters, general manager, senior vice president of entertainment and licensing, Hasbro. “2014 was the best year in Hasbro’s licensing history and we’re poised to continue that momentum in 2015, leading with an incredible story-driven entertainment strategy and immersive content in multiple forms and formats to strengthen consumer engagement with our franchise brands.” 

Hasbro will unveil new global relationships across a variety of consumer categories at this year's show including:

  • Fyodor Golan: The My Little Pony brand continues to be a fashion favorite as U.K. designers Fyodor Golan introduce Rainbow Wheel, a collection of luxury womenswear ranging from quilted puffer jackets to beaded evening gowns. The line will be available in leading department stores around the world including Selfridges in the U.K., Lane Crawford in Hong Kong, Harvey Nichols in Kuwait and Luisa Via Roma in Italy, which will launch the collection with a My Little Pony brand takeover of its flagship location this summer.

  • Philipp Plein: The German designer will debut eye-catching, high fashion Transformers-branded shirts for men at Philipp Plein luxury stores worldwide.

  • China National Petroleum Corporation: In China, Transformers fans can fuel up with branded gas cards distributed through CNPC, which operates more than 20,000 gas service stations throughout the country.

Licensees across the globe have extended the Transformers brand with age-appropriate products and retail programs spanning a variety of categories including digital, fashion, toys and games, digital gaming and publishing. Fans around the world have connected with an expansive range of Transformers-branded content and lifestyle experiences from the “Transformers: Robots in Disguise” and “Transformers: Rescue Bots” animated series to consumer apparel and one of the most popular theme park attractions in the world, "Transformers: The Ride-3D" at Universal Studios Hollywood, Universal Orlando Resort and Universal Studios Singapore. 

The My Little Pony brand has solidified its place as a worldwide favorite with a global presence in 71 countries and across all major consumer products and promotional categories. The storyline and cast of characters from the “My Little Pony: Friendship is Magic” animated series, currently in its fifth season and airing on television in more than 180 territories, has expanded the brand into an array of licensing categories, including more than 30 publishing partners, digital storybook apps, a popular comic series, wheeled goods, beauty products and even couture with apparel events and window displays at stores such as Selfridges (U.K.) and H&M.

In 2015, H&A, a children’s licensed washing and bathing supplier in the U.K., is launching a range of bath bubbles, bath accessories and gift sets for kids 3-6 based on the My Little Pony brand.

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