Hasbro will unveil new global relationships across a variety of consumer categories at this year's show including:
Fyodor Golan: The My Little Pony brand continues to be a fashion favorite as U.K. designers Fyodor Golan introduce Rainbow Wheel, a collection of luxury womenswear ranging from quilted puffer jackets to beaded evening gowns. The line will be available in leading department stores around the world including Selfridges in the U.K., Lane Crawford in Hong Kong, Harvey Nichols in Kuwait and Luisa Via Roma in Italy, which will launch the collection with a My Little Pony brand takeover of its flagship location this summer.
Philipp Plein: The German designer will debut eye-catching, high fashion Transformers-branded shirts for men at Philipp Plein luxury stores worldwide.
China National Petroleum Corporation: In China, Transformers fans can fuel up with branded gas cards distributed through CNPC, which operates more than 20,000 gas service stations throughout the country.
Licensees across the globe have extended the Transformers brand with age-appropriate products and retail programs spanning a variety of categories including digital,
In 2015, H&A, a children’s licensed washing and bathing supplier in the U.K., is launching a range of bath bubbles, bath accessories and gift sets for kids 3-6 based on the My Little Pony brand.
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