This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.

Shoppers can participate in Buy a Buddy, Give a Buddy. Each time a customer buys an Interactive Story Buddy at a Hallmark Gold Crown store, Hallmark will donate an Interactive Story Buddy to Toys for Tots. Hallmark will also donate $1 to Toys for Tots for each Rudolph the Red-Nosed Reindeer 50th Anniversary Itty Bitty plush sold.