License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Grabo Balloons Inflates Deal for ‘YooHoo’

Grabo Balloons Inflates Deal for ‘YooHoo’
Mondo TV inks new licensing deal to see “YooHoo to the Rescue” characters become balloons.

Mondo TV has licensed the “YooHoo” brand to Grabo Balloons for a line of inflatable products.

Based on the children’s animated property “YooHoo to the Rescue,” the partnership will see Garbo create helium balloons of characters including YooHoo, Pammee, Roodee, Chewoo and Lemmee. The agreement covers both Russia and Italy, as well as the Italian-speaking markets of San Marino, Vatican City and Canton Ticino. Balloons from the collaboration will launch in September 2019 in Italy and spring 2020 in Russia.

“The continuing growth of ‘YooHoo’ has been underlined by this important agreement covering two major territories,” says Valentina La Macchia, licensing director, Mondo TV. “We’re looking forward to the launch of these colourful and appealing ‘YooHoo’ balloons and to many more announcements in the coming months.”

The line of balloons follows a recent plush deal for the “YooHoo” brand in partnership with WHSmith.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.