Mondo TV has licensed the “YooHoo” brand to Grabo Balloons for a line of inflatable products.
Based on the children’s animated property “YooHoo to the Rescue,” the partnership will see Garbo create helium balloons of characters including YooHoo, Pammee, Roodee, Chewoo and Lemmee. The agreement covers both Russia and Italy, as well as the Italian-speaking markets of San Marino, Vatican City and Canton Ticino. Balloons from the collaboration will launch in September 2019 in Italy and spring 2020 in Russia.
“The continuing growth of ‘YooHoo’ has been underlined by this important agreement covering two major territories,” says Valentina La Macchia, licensing director, Mondo TV. “We’re looking forward to the launch of these colourful and appealing ‘YooHoo’ balloons and to many more announcements in the coming months.”
The line of balloons follows a recent plush deal for the “YooHoo” brand in partnership with WHSmith.