Mondo TV inks new licensing deal to see “YooHoo to the Rescue” characters become balloons.

License Global

June 26, 2019

1 Min Read

Mondo TV has licensed the “YooHoo” brand to Grabo Balloons for a line of inflatable products.

Based on the children’s animated property “YooHoo to the Rescue,” the partnership will see Garbo create helium balloons of characters including YooHoo, Pammee, Roodee, Chewoo and Lemmee. The agreement covers both Russia and Italy, as well as the Italian-speaking markets of San Marino, Vatican City and Canton Ticino. Balloons from the collaboration will launch in September 2019 in Italy and spring 2020 in Russia.

“The continuing growth of ‘YooHoo’ has been underlined by this important agreement covering two major territories,” says Valentina La Macchia, licensing director, Mondo TV. “We’re looking forward to the launch of these colourful and appealing ‘YooHoo’ balloons and to many more announcements in the coming months.”

The line of balloons follows a recent plush deal for the “YooHoo” brand in partnership with WHSmith.

Read more about:

Mondo TVYoohoo & Friends

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like