Goliath, PlayMonster Ink Exclusive Distribution Partnership in the U.K. and Eire

Goliath Group has announced an exclusive distribution partnership with the PlayMonster Group. Goliath will distribute the PlayMonster portfolio, including Games, Fab Lab, Spirograph and Koosh in the U.K. and Eire from January, transitioning all inventory, retailer programs, marketing and brand management.

“We are thrilled to become PlayMonster’s custodians in the U.K. and Eire,” says Nick Thomas, U.K. general manager, Vivid Goliath. “Their rich and diverse portfolio complements ours and we are looking forward to managing their iconic brands from the chart-topping game, 5 Second Rule, along with Pigs on Trampolines and new game, Feeder Frenzy: Flying Squirrels, through to girls’ lifestyle brand, Fab Lab, and heritage brands, Spirograph and Koosh, with many more innovations in development for the future.”

“We’re excited to start working with the Goliath Group,” says Jonathan Berkowitz, chief executive officer, PlayMonster. “Our teams quickly aligned on a shared vision for our brands and future ambitions to grow and innovate. Goliath are best in class at supporting retail partners and also executing extensive marketing programs. We look forward to a strong partnership between Goliath and PlayMonster for years to come.”