GoldieBlox Founder Discusses Brand | License Global

GoldieBlox Founder Discusses Brand

From Bugg Toys and Licensing

Debbie Sterling, the founder and chief executive officer of the girls' construction toy brand GoldieBlox, talks to Bugg Toys and Licensing about her innovative toy concept.

Despite a lack of enthusiasm for the idea from the toy industry, in 2012, Sterling launched her idea for a girl-targeted construction toy line on Kickstarter in 2012 to immediate success.

Read about how she came to the idea for the brand and what her plans are going forward in this exclusive Bugg Toys and Licensing interview.

Click here to see the interview.