Nurture Rights appoints master toy licensee for both classic and new brand.
EUROPE- Nurture Rights, owner of “The World of Dinosaur Roar!,” the new preschool property produced in association with the Natural History Museum of London, has appointed Golden Bear as master toy licensee for “The World of Dinosaur Roar!,” as well as the classic Dinosaur Roar! property.
Golden Bear will develop a line of products based on “The World of Dinosaur Roar!,” including plush and plastic toys, puzzles, games and bath accessories.
The initial launch will feature puzzles, card games and a range of soft toys, available in spring/summer 2018 at select retailers. Wider rollouts are planned for late 2018 and early 2019 including a collectible dinosaur figurine range.
Golden Bear will also create products for the classic Dinosaur Roar! brand, also owned by Nurture.
“Dinosaur Roar! has proved itself to be a brand that has a loyal following due to its heritage and resonance with its target audience,” says Nick Barrington, managing director, Nurture Rights. “‘The World of Dinosaur Roar!’ builds on this integrity and offers a fresh approach to dinosaurs for the very young. Golden Bear is the perfect partner to capture the true essence of these complimentary brands and create an exciting product range.”