Nurture Rights appoints master toy licensee for both classic and new brand.
Golden Bear will develop a line of products based on “The World of Dinosaur Roar!,” including plush and plastic toys, puzzles, games and bath accessories.
The initial launch will feature puzzles, card games and a range of soft toys, available in spring/summer 2018 at select retailers. Wider rollouts are planned for late 2018 and early 2019 including a collectible dinosaur figurine range.
Golden Bear will also create products for the classic
brand, also owned by Nurture.
has proved itself to be a brand that has a loyal following due to its heritage and resonance with its target audience,” says Nick Barrington, managing director, Nurture Rights. “‘The World of Dinosaur Roar!’ builds
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