Boat Rocker Studios has tapped U.K. toy company Golden Bear as the master toy partner for the upcoming children’s series “Love Monster.”

Golden Bear will develop products across plush, plastic, role play, electronic learning aids, bath and wooden toys for the U.K., Ireland and Australia.

“We are thrilled to be teaming up with Golden Bear, who have an outstanding reputation for producing high quality toys in the preschool space,” says Kate Schlomann, executive vice president, brand management and content marketing, Boat Rocker Studios. “We can’t wait to bring Love Monster and his cute furry friends from Fluffytown to life for children to cuddle and play with at home.”

The 54 x 7’ preschool series, based on preschool books by Rachel Bright and published by HarperCollins Children’s Books, shares life lessons learned from a monster with a huge heart.

“We are delighted to be partnering with Boat Rocker on the wonderful ‘Love Monster’ property,” says Barry Hughes, managing director, Golden Bear. “We instantly fell in love with ‘Love Monster’ and his friends in Fluffytown and have already had lots of fun turning the characters into delightful toy samples that have translated exceptionally well. We are looking forward to the launch of the show next year and then bringing the toys to market.”

“Love Monster” will debut on CBeebies in the U.K. in January 2020.