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Golden Bear Joins 'The Baby Club'

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The children's show has a new plush partner.

Golden Bear is now the plush partner for CBeebies children’s show "The Baby Club," in a deal brokered by Rockpool Licensing.

Golden Bear will develop plush based on the family of characters featured in the show, beginning with Baby Bear, who appears with Giovanna and Nigel.

"We're delighted to be on board and can't wait to launch a range of fun, innovative plush which reflect the TV program's ethos of baby development, exploration and parental empowerment," says Tracy Griffiths, brand and licensing head, Golden Bear. "Golden Bear is looking forward to Baby Bear joining our strong portfolio and encouraging real-world play and interaction, inspired by 'The Baby Club's' on-screen activities."

"Fans of 'The Baby Club' have been clamoring for Baby Bear plush since the show launched and it's a privilege to be working with such an esteemed partner as Golden Bear to make this happen," says Vickie O'Malley, managing director, Rockpool Licensing. "We're thrilled to be able to say, 'They're on their way.'"

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