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Global Icons to Rep Cupcake Surprise

Sunny Days Entertianment and Haschedl Holdings have tapped the agency to expand its toy line into apparel, games, back-to-school and more.

NORTH AMERICA–Sunny Days Entertainment and Haschedl Holdings have tapped Global Icons to serve as the exclusive brand licensing agent for its collectible doll line Cupcake Surprise.

The agreement will see Global Icons launch a licensing and merchandising program based on the confectionary-themed, two-in-one collectible doll line that will include apparel, accessories, plush, games, social expressions, back-to-school, interactive, food and beverage, home furnishings, publishing and more.

“We are thrilled to be working with Global Icons to develop a consumer products program for Cupcake Surprise,” says Melvin Wells, chief executive officer, Sunny Days Entertainment. “Cupcake Surprise is an adorable series of sweetly scented, transforming princesses that fits into so many different product categories, making the possibilities almost endless. We are looking forward to working with Global Icons to develop these new product extensions.” 

The Cupcake Surprise-branded products are set to be released this fall. 

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