The event will be held in Dubai Feb. 19 through 22.

License Global

February 14, 2020

1 Min Read

The Girlgamer Esports Festival World Finals in Dubai will welcome MGA Entertainment to host LOL Surprise! and Little Tikes events.

"As part of our efforts to transform Dubai into a global platform for esports and gaming, we seek to build an industry ecosystem that brings together diverse players,” says Abdulla Al Mansouri, team leader, Government of Dubai Media Office’s Dubai 10X Media. “The participation of one of the world's largest toy manufacturers in the Girlgamer Esports Festival World Finals supports the development of this ecosystem. Dubai 10X Media continues to work toward enhancing the sector by attracting leading esports and gaming players to Dubai in addition to promoting the networking, knowledge exchange and global partnerships required for the sector's rapid growth.”

The toy giant will host various events, play areas and product activations for the likes of LOL Surprise!, Little Tikes and more. MGA Entetainment will also be unveiling its Na! Na! Na! Surprise line for the first time in the Middle East.

"Dubai is always at the forefront of innovation in the world,” says Isaac Larian, founder and chief executive officer, MGA Entertainment. “As a global toy company, MGA Entertainment continually looks for new ways of engaging with our fans! This is the first-ever appearance at an event in Middle East, and we're excited to participate in the Girlgamer Esports Festival World Finals in Dubai. Fans can expect spectacular live events, interactive activations and fun activities, with our best-loved toy brands LOL Surprise, Little Tikes, Little Baby Bum, and, of course, our newest line Na! Na! Na! Surprise."

The Girlgamer Esports Festival World Finals will be held at Mydan Grandstand from Feb. 19-22.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like