Giochi Preziosi Becomes European Master Toy Partner for ‘Masha and the Bear’

has partnered with

Giochi Preziosi

to develop a new “

Masha and the Bear

” toy collection that will launch later this year in Italy, Portugal, Turkey and Greece, as well as in other European countries in 2024. The animated series Licensing program is managed in Italy by

Maurizio Distefano Licensing

.  

Production of the new toy line will include licensed products such as plush toys, dolls and playsets. Moreover, in 2024 Giochi Preziosi will extend the product range with seasonal toys, educational toys, role play toys, carnival costumes, and ride-on and outdoors.