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Giochi Preziosi Becomes European Master Toy Partner for ‘Masha and the Bear’Giochi Preziosi Becomes European Master Toy Partner for ‘Masha and the Bear’
Production of the new toy line will include products such as plush toys, dolls and playsets.
License Global
February 2, 2023
1 Min Read
Scene from “Masha and the Bear.”Animaccord
Animaccord has partnered with Giochi Preziosi to develop a new “Masha and the Bear” toy collection that will launch later this year in Italy, Portugal, Turkey and Greece, as well as in other European countries in 2024. The animated series Licensing program is managed in Italy by Maurizio Distefano Licensing.
Production of the new toy line will include licensed products such as plush toys, dolls and playsets. Moreover, in 2024 Giochi Preziosi will extend the product range with seasonal toys, educational toys, role play toys, carnival costumes, and ride-on and outdoors.
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