"The Genius of Play's mission is to help families make play an important part of their child's day," says Ken Seiter, executive vice president, marketing communications, The Toy Association. "As millions of families continue to lead their daily lives at home, Play Today shows parents and caregivers how play can help keep things fun and fresh, while bringing comfort and relieving anxiety during these stressful times.”
Spearheaded by The Toy Association, this initiative will share both traditional and virtual play activities through a new
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