Genius Names Plush Licensee

Genius Brands International has finalized a licensing agreement with License 2 Play for the development of plush toys for the character brand From Frank. 

April 6, 2018

Genius Names Plush Licensee

The agreement complements a growing retail presence for the From Frank brand, with License 2 Play developing a broad range of plush consumer products based on the From Frank images and witticisms.

“As we grow the brand organically across a wide variety of consumer product lines, it’s important to convey the endearing humor that is the hallmark of the From Frank brand,” says Stone Newman, president, global consumer products, GBI. “License 2 Play understands that prerequisite and is committed to ensuring the integrity of From Frank in all its licensed product forms.”

“We’re very excited to be working with GBI on From Frank as we’ve been following the brand since its first inception as a greeting card line in 2013 at Target Stores nationally,” says Jayson Esterow, owner, License 2 Play.

“We are eager to explore the wide variety of fun, engaging plush toys that lend themselves to the humor of the From Frank brand.”

The products will be available for in time for the holiday season through a variety of national stores and online retailers.

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