Genius Brands International has announced its master toy partner Mattel will debut the first toy line at Walmart stores for the original preschool brand “Rainbow Rangers.”
The toys will feature characters Rosie Redd, Mandarin Orange, Anna Banana, Pepper Mintz, Bonnie Blueberry, Indigo Allfruit, Lavender LaViolette and Floof from the series, currently airing on Nick Jr. in the U.S. and other territories around the world. Each character represents a superpower, including super strength, music power, animal whisperer, invisibility, super vision, super speed and micro-power.
“I have said many times that toys are the key category of licensed products for a property like ‘Rainbow Rangers,’ and this new line from Mattel signals a very big step for the brand,” says Andy Heyward, chairman and chief executive officer, Genius Brands. “We are extremely proud of ‘Rainbow Rangers,’ which delivers positive messaging of empowerment, teamwork, friendship and environmental responsibility, and we are continuing to work with our licensing partners like Mattel to develop new products that bring the series to life and provide additional ways for our young fans to engage with the brand. I think it is particularly important in these times to note that kids’ entertainment viewing is one of the few areas of commerce that is actually growing! We look forward to the consumer products driven by that to follow.”
Additional “Rainbow Rangers”-branded products at retail include two DVDs from Distribution Solutions available at Walmart and Target stores nationwide, as well as online at Amazon; costumes and accessories at online retailers, including Walmart, Amazon, Party City and HalloweenCostumes.com; apparel from Bentex on Amazon; storybooks from Macmillan Publishing at Target.com, Walmart.com and Barnes & Noble; bicycles from Dynacraft at Walmart.com and Kohl's.com; and stationery items from Inkology on Amazon.