Garbage Pail Kids Readies for 30th

The irreverent gross-out brand Garbage Pail Kids is celebrating its 30th anniversary this year with the launch of a comprehensive licensing program.

April 6, 2018

Garbage Pail Kids Readies for 30th

The irreverent gross-out brand Garbage Pail Kids is celebrating its 30th anniversary this year with the launch of a comprehensive licensing program.

The Topps Company, which introduced the Garbage Pail Kids sticker cards back in the 1980s, is leading the way for the anniversary with a commemorative sticker card series set to hit shelves in July. Other licensees on deck include Mighty Fine, Funko and IDW Publishing, alongside Steve Jackson Games and Trick or Treat Studios.

“We're so happy to be joined by Mighty Fine, Funko, IDW and others to commemorate GPK's 30th birthday,” says Adam Levine, head of outbound licensing, Topps. “These best-in-class licensees have expressed a fan-level of excitement at producing new, groundbreaking GPK products. This speaks to the brand's enduring legacy and the continued obsession among fans of a beloved '80s brand that they grew up with." 

Steve Jackson Games’ limited edition Super Snot Shots game is the first product to hit retail, and is followed this spring

by the Garbage Pail Kids Disgusting Dice game; while IDW recently launched its first-ever Garbage Pail Kids comic (more are planned for 2015), Funko will launch toys and figurines and Mighty Fine is collaborating for anniversary apparel.

Topps will further support the anniversary and product range with a comprehensive PR campaign that includes social media outreach, media coverage, publicity and promotional activities that will be on-going throughout the year.

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