The Topps Company, which introduced the Garbage Pail Kids sticker cards back in the 1980s, is leading the way for the anniversary with a commemorative sticker card series set to hit shelves in July. Other licensees on deck include Mighty Fine, Funko and IDW Publishing, alongside Steve Jackson Games and Trick or Treat Studios.
“We're so happy to be joined by Mighty Fine, Funko, IDW and others to commemorate GPK's 30th birthday,” says Adam Levine, head of outbound licensing, Topps. “These best-in-class licensees have expressed a fan-level of excitement at producing new, groundbreaking GPK products. This speaks to the brand's enduring legacy and the continued obsession among fans of a beloved '80s brand that they grew up with."
Steve Jackson Games’ limited edition Super Snot Shots game is the first product to hit retail, and is followed this spring
Topps will further support the anniversary and product range with a comprehensive PR campaign that includes social media outreach, media coverage, publicity and promotional activities that will be on-going throughout the year.
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