Games Workshop Success Showcases Power of Licensing

Games Workshop enjoyed rocketing share prices on Nov. 8 with a significant uptick in licensing.
Ben Roberts

November 13, 2019

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The share price of Games Workshop has soared due to a £55 million profit leap for the months of Sept. through Nov. with licenses and royalties also “significantly ahead,” according to a recent

company investor report.

The report also states that a 12 percent increase in booked sales for the six months running up to December has beaten the same period of the previous sales year.

“Following on from the group’s update in September, trading to Nov. 3 2019 has continued well,” states the last shareholder announcement. “Compared to the same period in the prior year, sales and profits are ahead. Royalties receivable are also significantly ahead of the prior year driven by the timing of guarantee income on signing new licences. Our preliminary estimates of the results for the six months to Dec. 1 2019 are sales of not less than £140 million and profit before tax of not less than £55 million.”

The resurgence in Games Workshop’s profits means more players, collectors and gamers are embracing the model-based

table-top game, and with a world of licenses in the global market – from apparel to artwork – the brand is also facing huge interest from fans and consumers everywhere.

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