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Funrise Loads Up on Cat Toys

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Funrise introduces Caterpillar-branded trucks for the preschool set.

Toy company Funrise has launched its Cat Junior Crew preschool line featuring age-appropriate play patterns to support children’s development.

The new line extends the existing Cat construction range and features five products for the preschool set. Fix-It Phillip, a large 12-inch vehicle, focuses on developing kids’ fine motor skills and hand-eye coordination as they interact with the chunky and friendly tool pals included. Each tool has a unique shape and a specific purpose. When matched to its corresponding part on the bench, the tools activate different lights and Kid-Vroom Sounds to let children know they’ve completed the task successfully.

The Fix-It Philip truck is accompanied by the Junior Crew Construction Buddies assortment, Junior Crew Power Tracks Friends Train Set and the Junior Crew Lil’ Mighty R.C. assortment.

“Caterpillar has been a great partner and product line for us since the beginning of our partnership with them, and we are so excited to bring the creative and interactive play to the preschool level,” says Stephanie Simpson Bugti, vice president, global brand marketing, Funrise. “Our new toys bring the fun of construction play and mixes it with learning to give children an amazing and imaginative experience while also developing motor skills and hand-eye coordination. We know little ones love construction vehicles, and we’re looking forward to seeing what our fans think.”

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