Funrise and Hasbro Extend Tonka’s Global License

NORTH AMERICA—Funrise and Hasbro have extended their licensing relationship for the Tonka brand and will introduce several new toys segments this fall.

April 6, 2018

Funrise and Hasbro Extend Tonka’s Global License

Under the Hasbro licensing extension, Funrise will continue to create Tonka toys in the vehicle category.

Funrise will continue to drive the brand for Hasbro as the exclusive Tonka vehicle licensee worldwide, spearheading product development and marketing for Tonka vehicles and playsets. New segments include Tonka Power Movers vehicles with motion drive technology, a new line of construction vehicles that change sound as kids play, and additional series of Tonka Tinys cars including a construction-themed carrying case playset.

“We’re very excited to expand our relationship with Funrise,” says David Henderson, senior vice president, consumer products North America, Hasbro. “We’re committed to bringing consumers high quality and fun products like the iconic Tonka line, and we’re proud to continue to grow our relationship and bring Tonka vehicles and playsets to even more fans around the world.”

Funrise will continue delivering construction, rescue

and urban vehicles with new versions of the iconic steel vehicles, including a Mighty Motorized segment, Mighty Fleetä and Toughest Minisä vehicles with lights and sounds, and Tinys collectible vehicles and playsets.

“We are proud to extend our long-term partnership with Hasbro,” says King Cheng, chief executive officer, Funrise. “Tonka and Funrise are synonymous with quality and imaginative play, and we will continue to grow the brand globally by investing in innovative vehicles that will last for generations.”