“We are thrilled with the growing popularity of ‘Rainbow Butterfly Unicorn Kitty,’” says Randy Shoemaker, senior vice president, global marketing, Funrise. “Fans have truly embraced the uniqueness of the brand and the positive message that it spreads: you don’t have to be just one thing. We are excited to be working with these amazing partners to bring ‘Rainbow Butterfly Unicorn Kitty’ products to life in trendy and innovative new ways.”
The long list of new partners includes Freeze and MAD Engine (apparel), Berkshire Fashions (headwear and cold weather hosiery), American Marketing Enterprises and Briefly Stated (sleepwear), Handcraft (underwear) and Dreamwave (swimwear). Key licensees across cosmetics, bedding, backpacks, stationery costumes, water bottles and seasonal will also be bringing
These new deals complement Funrise’s own launch of “Rainbow Butterfly Unicorn Kitty” toys arriving this fall.
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