ChizComm Beacon Media has signed up to handle multi-platform media for Funko’s newest toy line, Snapsies.
As part of the deal, ChizComm will work on Snapsies kids’ media across linear, digital, VOD, OTT, influencer, search, and social. The agreement also includes the recently launched @originalfunkokids YouTube and Instagram channels.
Funko launched Snapsies late last year in both Target and online stores. The line marked the company’s first original toy line to date.