Funko, NFL Team for Customizable Pop! Yourself Collectibles

Funko has announced a major brand expansion of its Pop! Yourself line, in partnership with the NFL. Tees and hoodies for Pop! Yourself figures will be available for all 32 NFL teams. The expanded personalized offerings coincide with an event at the NFL’s kickoff game in Kansas City. 

The range includes a selection of gray and white V-neck shirts and hoodies with accessories (e.g., a football and foam finger) in NFL-branded packaging. Pop! Yourself collectors also gain access to an exclusive avatar of themselves decked out in their NFL team attire. 

“Our groundbreaking partnership with the NFL marks an exciting milestone for Pop! Yourself,” says Cynthia Williams, chief executive officer, Funko. “This first-of-its-kind collaboration empowers fans to celebrate the people they love and the moments they cherish with a personalized touch, while also proudly displaying their loyalty to their favorite NFL teams. We’re thrilled to bring this unique experience to the NFL’s fanbase of over 200 million fans.” 

Funko is gearing up for a pop-up activation, where fans can dive into a range of games, score prizes and personalize their Pop! Yourself figures online at this year’s Game Day Experience: Home Opener Block Party and Watch Party at Kansas City’s Power & Light on Sept. 5.  

Timed to coincide with the NFL’s 105th season launch and this partnership, Funko will also debut the Funko Legends Pops!, showcasing iconic Hall of Famers alongside NFL Series 12 Pops!, which spotlight today’s star players.