Molly Hartney will work to build the collectibles company’s marketing and digital presence, brand strength and more.

NORTH AMERICA–Funko has tapped Molly Hartney to serves as its chief marketing officer and senior vice president of e-commerce.

In her new role, Hartney will be responsible for enhancing the company’s marketing and digital presence, building brand strength and spearheading sales across all channels.

Most recently, Hartney served as the vice president of marketing and merchandising at The Mine, a Lowe’s affiliated company, where she oversaw the brand’s digital development, brand management and marketing communication.

“Molly will play a pivotal role in leading the development of Funko’s brand strategy across all consumer touch points and we are thrilled to welcome her to the team,” says Brian Mariotti, chief executive officer, Funko. “With a strong track record of driving significant growth for consumer brands, we believe her experience and fresh perspective will be essential in leading our integrated omni-channel marketing strategy. She brings a deep customer focus to Funko and has the right expertise to take our brand to the next level and support our continued growth.”