Funko Games, Hasbro Partner for Cranium 25th Anniversary

Big names sign multiyear partnership to introduce Cranium Games to new audience.

License Global, Content Editor

January 23, 2023

1 Min Read
A family playing Cranium.
A family playing Cranium.Funko

Hasbro and Funko Games have announced a new multiyear licensing partnership that reimagines Cranium for its 25th anniversary. The duo is unveiling a refreshed line of Cranium classics and a new original children’s game designed by Funko Games.

“We’re beyond thrilled to release this reimagined Cranium experience for fans, on its silver anniversary,” says Deirdre Cross, general manager, Funko Games. “The game’s enduring popularity is a testament to its creative design, easy-to-learn appeal and the fun it’s provided to millions of players during its first 25 years.” 

“Hasbro is thrilled to work with Funko Games to celebrate Cranium’s 25th anniversary by bringing these brand-new games to fans this year,” says Jess Richardson, vice president, global toys and games, licensed consumer products, Hasbro. “Funko is a true leader in the world of pop culture and helping turn brands into a lifestyle with innovative products for fans of all ages. We’re confident that under their leadership this beloved, classic brand will reach icon status for a new generation.” 

The new line of Cranium games from Hasbro and Funko Games includes: 

  • Cranium 25th Anniversary Edition

  • Cranium Big Brain: Detective Game

  • Cranium Hullabaloo

  • Cranium Hoopla

Launches for the games will begin this spring. 

Related:Hasbro and Super Impulse Release Potato Head Mashup

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About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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