Flair Introduces Horrid Henry Toys

The multi-media property has global traction, with books published in 27 countries, TV sales in 17 countries and a 3D live-action film set to hit cinemas this summer starring Anjelica Huston, Richard E. Grant, Kimberley Walsh and Dick & Dom. 



Flair joins a licensing program that includes SilverKnit (apparel), TDP Aykroyd (nightwear and underwear), Fabric Flavours (t-shirts and sweatshirts), Fiesta Crafts (hand and finger puppets), Jumbo (games and puzzles), Woodmansterne (cards and giftwrap), EMI Records (music), Asylum Entertainment (video games) and Abbey Kids (DVDs).

“Flair’s brilliant range is packed full of fun,” says Vickie O’Malley, U.K. managing director of entertainment at CPLG. “We’re launching at the end of the summer in time for the release of Horrid Henry: The Movie and I’ve placed my Super Snooper order already!”