Flair to Expand Shopkins Product LineFlair to Expand Shopkins Product Line

Company plans new crossover toys and plush in the U.K.

Flair, the U.K. distributor of Moose Toys' collectible brand Shopkins, has unveiled plans to extend their product offering, in a deal brokered by Bulldog Licensing.

Flair is now developing a wide range of new merchandise to complement the brand's existing toy ranges. New offerings will include branded versions of Flair's Cool Cardz and Shaker Maker toys as well as a new plush line that will hit shelves across the U.K. and Eire in early spring 2016, and roll out across Europe thereafter.

“Shopkins is hotter than ever and the figures are selling in colossal numbers,” says Rob Corney, managing director, Bulldog Group. “The level of interest from the licensing industry and retailers is incredibly high. We are working closely with all of our partners to build retail activation programs and the best possible product offering for the legions of Shopkins fans out there.”