The line, which was launched five years ago in the U.S., has already launched in the U.K. and Spain.
“Children play at being Super Heroes long before they engage with the movie and TV content,” says Pilar Zulueta, executive vice president and general manager, WBCP EMEA. “We saw an opportunity to broaden our DC Comics toy program to include preschoolers by appealing to their play pattern through some of Fisher-Price's powerful brands.”?
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