Fisher-Price Continues with ‘Octonauts’

Fisher-Price has been the toy partner for “Octonauts” since 2011, with the brand established as a leading preschool toy property in the U.S., the U.K., Europe, Australia and Korea. A toy launch is also currently underway in China, with Russia to follow this fall.

Under the new three-year master toy agreement, Fisher-Price will have global rights to develop play sets, vehicles, figures, plush and electronic learning aids featuring the series.

“We are thrilled to have renewed our partnership with Fisher-Price demonstrating our commitment to working with world-class partners to develop fantastic toys,” says Waheed Alli, chief executive officer, Silvergate. “'Octonauts’ is now truly a global property, and continues to go from strength to strength as a unique and exciting preschool brand.”