Fisher-Price Announces Partnership with FriendsWithYou

Five new toys are available now at Target.
License Global Logo
License Global

April 27, 2022


Fisher-Price has announced its partnership with FriendsWithYou, the artist duo known for their unique positive pop visions, to bring a new collection of children’s toys and baby products to life. The Fisher-Price Happy World line from FriendsWithYou collaboration was inspired by the aesthetic and characters from FriendsWithYou’s Happy World, which the artists created to highlight the important relationship between humans and nature. The collection was designed with the mission of spreading more love and joy to families and children spanning from birth to 6 months+. 

“The playful aesthetic and characters of FriendsWithYou lift spirits wherever they go,” says creative collaborator, Pharrell Williams. “Their work makes people smile. When we came together to create Happy World, we set out to bring new levels of joy, playfulness and design to a universe of baby products. Kids will love it and parents will love it too.”  

The colorfully designed collection includes: 

  • Huggy Wuggy Bug

    • Dance Dance Rainbow Worm

      • Happy World Friends Set

        • Flowering Fun Stroller Toy

          • Play Mat 

            The collection is currently

            available exclusively online and in stores at Target. 

            Read more about:

            Subscribe and receive the latest news from the industry.

            Join 62,000+ members. Yes, it’s completely free.

            You May Also Like




            This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.